On Lok
  • San Francisco, CA, USA
  • 51.55-68.73
  • Full Time

On Lok

Dedicated to The Care of Elders:

On Lok is a not-for-profit organization founded in the early 1970s by a group of citizens concerned about the plight of elders and the lack of long term options in the community. On Lok serves as the administrative arm of a group of five affiliated non-profit organizations. Its functions include research and development, human resources, fundraising and management information systems.

We understand the importance of a system that works together. Your expertise, drive and passion can help us carry out our mission to improve lives and advance healthcare.

Join our team of leaders to begin a rewarding career!

POSITION SUMMARY: Under the direct supervision of On Lok's Director of Marketing, the Digital Marketing Manager (DMM) shares across multiple digital channels and works across teams to deliver cohesive and inspiring messaging that serves a variety of communications needs. The role will also include development of and measurement against performance benchmarks and financial goals, adherence to regulatory requirements, an understanding of how our digital strategies can benefit all functions. The DMM will also stay abreast of changing digital behaviors and trends, and provide creative, strategic inspiration to the broader team.


DUTIES / RESPONSIBILITIES:

Content Strategy

  1. Create and maintain the content roadmap for digital communications.
  2. Collaborate across the organization (development, programs, and human resources) to capitalize on content for goal attainment.
  3. Manage all aspects of digital communication, including content creation, social media, email campaigns, blogs, and website content.
  4. Plan and execute all digital marketing, including Search Engine Optimization/Search Engine Marketing (SEO/SEM), email, social media and display advertising campaigns.
  5. Assist in the design and develop content for email newsletters to donors and subscribers.
  6. Execute content development to support fundraising strategies and activities.

Digital Consumer Engagement

  1. Brainstorm creative strategies to grow and engage our targeted online community and ensure the On Lok message is reaching new and diverse audiences.
  2. Manage issue resolution as it arises on social or email.
  3. Design, build and maintain On Lok's social media presence.
  4. Develop a website traffic plan.
  5. Maintain profiles on evaluation/reputation sites such as Yelp! and creates campaigns to drive positive reviews.

Marketing Analytics

  1. Measure and report effectiveness of all digital marketing campaigns, and assess against goals (Return on Investments aka ROI and Key Performance Indicators aka KPIs).
  2. Generate monthly reports on marketing campaign performance.
  3. Analyze digital property and social brand performance and elevate key metrics to identify opportunities to expand.
  4. Proven experience working with industry tools and analytics packages.
  5. Know our key online audiences and how we activate them.
  6. Evaluate end-to-end customer experience across multiple channels and customer touch points.
  7. Identify trends and insights to optimize spend and performance across digital channels.
  8. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  9. Partner internally to use existing resources and expertise.
  10. Identify and partner with external resources agencies or contractors as needed to deliver against goals.

QUALIFICATIONS (knowledge, skills, abilities):

  1. Bachelor's degree in Marketing or related field, plus 4+ years of related experience.
  2. Displays high integrity and honesty. Comfortable with conflict resolution and problem solving.
  3. Demonstrated effectiveness in partnering with vendors.
  4. Proven ability to coordinate multiple projects simultaneously.
  5. Successful track record in developing and delivering marketing objectives.
  6. Strong analytical and organizational skills.
  7. Excellent communications skills.
  8. Establishes and maintains effective relationships with widely diverse stakeholder groups.
  9. Solid web analytics skills (Google analytics, WordPress, Facebook etc.).
  10. Experience with Customer Relationship Management tools is a plus, particularly Salesforce and Marketing Cloud.

On Lok's Employee Benefits include (eligible for any regular position for 20 hr/wk or more):

  • Medical, Dental, and Vision coverage
  • Retirement Savings Plan 403(b) and Term Life/AD&D Insurance
  • Flexible Spending Account, Commuter Checks, MLA scholarships, Employee Assistance Program (EAP)
  • Pet Insurance and additional discounts
  • Holidays (10 per year), vacation time, sick leave, and long-term disability insurance

Your final compensation offer will be determined based on factors such as skills, experience, education, and licenses/certifications. The pay range is expressed as an hourly rate regardless of FLSA status. Exempt positions are paid salaried and are not subject to overtime.

Pursuant to the San Francisco Fair Chance Ordinance, and state and federal laws (including federal PACE requirements at 42 CFR 460.64(a); 460.68(a), we will consider for employment qualified applicants with arrest and conviction records.

On Lok is an equal opportunity employer committed to a diverse and inclusive workforce. All applicants will receive consideration for employment without regard to sex (including pregnancy), race, religion, color, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, disability, medical condition, genetic information, marital status, age, military or veteran status, or any other legally protected status.

If you require reasonable accommodation to participate in the job application or interview process, to perform essential job functions and/or to receive other terms, privileges or benefits of employment please contact Recruitment (recruitment@onlok.org).

On Lok
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